Collaboration Lab

Comprehensive Capital Campaigns at a Small Shop: A Catalyst for Blended Gifts

Gordon Smith
Rebekah Gans

Friday, October 4, 10:00 – 11:00 a.m.


Planning, implementing and completing a successful comprehensive capital campaign is a major undertaking for any nonprofit organization and especially for a smaller one. Strategically capitalizing on the significant time and resources invested in capital campaigns, this interactive session will explore the integration of blended giving into the traditional comprehensive campaign model. Identifying the impact your donors want to make, the type of assets they may be willing to give and the type of gift planning vehicle that will likely make the greatest financial sense for your donors is key to informing the integration of blended giving into your capital campaign plan. 

Learning Objectives

  1. Learn how donors want to support your capital campaign, which will inform blended giving strategies you may want to promote.
  2. Identify the key steps to integrating blended giving into a comprehensive campaign plan.
  3. Demonstrate effective language when shifting an organization's narrative from cash to wealth.


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Gordon Smith

Associate Vice President for Development, Planned Gifts, National Jewish Health

Gordon Smith was born and raised in Denver, Colorado. Before going into planned giving, Gordon worked as a financial consultant, where he obtained experience in estate planning, business succession planning, insurance and investment management. This provided a wonderful springboard to planned giving and the work he does for National Jewish Health, where he has been since September of 1995. As the Associate Vice President for Development, Planned Gifts, Gordon is responsible for planned and major gifts. This includes cultivating relationships from marketing through stewardship with expertise in the areas of charitable trusts, gift annuities, bequests and gifts of complex assets. He works with supporters throughout the country. Gordon has spoken throughout the country on various gift planning topics. He completed two terms on the board of Colorado Planned Giving Roundtable and one term as a board member of The National Association of Charitable Gift Planners, including serving as the Conference Chair in 2018. Gordon is also a member of the NACGP Leadership Institute.

Rebekah Gans

Development Director, Early Connections Learning Centers

Rebekah Gans is the Development Director for Early Connections Learning Centers. In her role, Rebekah leads the Community Engagement Department’s fundraising efforts and works to develop a clear plan to translate the organizations’ purpose into sustainable action and effective fund development. Rebekah has served on numerous community boards and committees and is currently the President of the Junior League of Colorado Springs. She has 7 years’ experience in nonprofit fund development, nonprofit leadership and public relations. Prior to joining Early Connections, Rebekah worked as the Development Director for Children’s Literacy Center and was part of the management team for Ronald McDonald House Charities of Southern Colorado. She holds a bachelor’s in Biological Anthropology from Colorado College.